As more and more designers take their collections to the viral world of video, we get the chance to see them in their creative element, showcasing their latest styles in all new ways. Designer Joshua Hall is no exception to this. His Spring Summer fashion film, Evolution is a dark flashing portrayal of his latest collection, creating an experience to accompany the clothing.
The idea of the different looks morphing into the next makes this collection appear more cohesive than it ever could have even on the runway. Using new technology like viral videos enables designers like the Australian native to transcend the limits of a static runway and elevate their designs to a new level accompanied by special effects, music and Internet hype.
Video via Youtube
Previously published on 2threads.com
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