Designers Susan Dimasi & Chantal Kirby set out to achieve their dream of creating a fashion house in 2004 and from there, MATERICALSBYPRODUCT was born. With ultimate inspiration coming from the mecca of design houses, Chanel, the designing duo’s fascination with the technique and process behind the creation of garments sets the quality of their products above the rest. Just by looking through their Spring Summer 2011 Lookbook, I can tell this ‘portable fashion house’ is headed somewhere big.

The flowing designs are a result of the duos unique creation methods, stemming from their ” re-invention of the fundamentals of garment making; cutting, marking and joining cloth. There are two fundamental approaches to shaping cloth for the body. One approach is to pick it up and wrap or hang it around the body, known as drape. The other approach is to cut and join it into shapes to clad the body, known as tailoring. MATERIALBYPRODUCT fuses both approaches to produce a new silhouette for the 21^st century.” The loose falling hemlines seen in the SS11 collection embody their design aesthetic to a T. This house is definitely one to add to your watch list with their wearable designs that not only ooze chic, but also look terribly comfortable.